Gemini-powered chat comes to Google Ads

Building better Search campaigns through Gemini-powered chat

As we announced last month, Gemini, our largest and most capable AI model, will expand to more of our core products in the coming months, including Google Ads. We’ve been actively testing Gemini to further enhance our ads solutions. And, we’re pleased to share that Gemini is now powering the conversational experience. It’s the first of many Gemini integrations to come.

Beta access to the conversational experience in Google Ads is now fully available to English language advertisers in the U.S. and U.K. It will begin rolling out globally to all English language advertisers over the next few weeks. We’re excited to open up access in additional languages in the months ahead and look forward to hearing your feedback.

The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience. It combines your expertise with Google AI. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.

Over the last few months, we’ve been testing the conversational experience with a small group of advertisers. We observed that it helps them build higher quality Search campaigns with less effort. One of the ways we measure this is with a metric called Ad Strength that looks at the relevance, quality and diversity of your ad copy and gives you a score from “Poor” all the way up to “Excellent.”