New ways to find holiday deals on Google

The holiday season is upon us, and many are already getting into the (shopping) spirit. Deals are particularly top of mind this year: Among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. So we’re sharing a few new features to help you easily find those discounts and get the perfect gift at the right price.

New labels for coupons and promotions

Coupon codes are a great way to save, but finding them — and making sure they work — can be challenging. To help shoppers save money and time, we’re bringing promotions front and center in product searches.