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There are eight reasons for using AI to improve email marketing campaigns:
Personalisation
One of the most significant benefits of using AI to improve email marketing campaigns is the ability to personalise messages for each recipient. AI-powered tools can analyse customer data such as browsing history, purchase history, and engagement with previous emails to create personalised messaging that resonates with everyone. Studies have shown that personalised emails have 29% higher open rates and 41% higher click-through rates than generic emails.
Segmentation
AI can also help businesses segment their email lists more effectively, leading to improved targeting and personalisation. By analysing customer data, AI-powered tools can automatically create segments based on purchase history, location, and engagement with past emails. This allows businesses to send targeted messages to specific groups of customers rather than sending the same message to their entire email list. As a result, segmented and targeted emails have a 760% higher revenue per email than generic emails.
Predictive modelling
AI can predict which customers are most likely to open and engage with an email based on purchase history, browsing history, and engagement with previous emails. By identifying the most likely customers to engage, businesses can focus their efforts on these individuals and improve the overall performance of their email marketing campaigns. Predictive email marketing can result in a boost of 320% in email revenue.
Automated content generation
Another benefit of using AI in email marketing is the ability to automate the process of creating subject lines and content for emails. AI-powered tools can analyse customer data and generate personalised subject lines and content that are more likely to resonate with everyone. This can lead to higher open rates and better engagement with the email. For example, using AI to generate subject lines can lead to a 20% increase in open rates.
Optimised send time and frequency
AI can also help businesses optimise the timing and frequency of their email campaigns. By analysing customer data and engagement with past emails, AI-powered tools can predict the best time to send an email and how often emails should be sent to everyone. This can lead to higher open and click-through rates and increased conversions. For example, emails sent on the optimal day and time can result in a 30% increase in open rates.
Improved analytics
AI-based tools can also provide businesses with more accurate and detailed analytics on their email marketing campaigns. By analysing large amounts of data, AI can track and analyse the performance of past campaigns, including open and click-through rates, conversion rates, and revenue generated. This can help businesses make data-driven decisions about their email marketing strategy and improve the performance of their campaigns over time.
Spam Detection
AI can also detect spam messages by identifying patterns and nuances indicative of spam content. This allows for better filtering of email campaigns and maintains a positive recipient experience. The use of AI to detect spam messages can result in a reduction of up to 98% of spam emails.
Automation
By using AI, businesses can automate many aspects of their email marketing campaigns, such as creating personalised content, optimising send times and frequency, and tracking and analysing the results of past campaigns. This can save businesses time and resources and allow them to focus on other aspects of their business while still maintaining an effective email marketing strategy. As a result, email automation can lead to a 300% increase in conversion rates.
There are several benefits to adopting AI to enhance email marketing efforts. Businesses may tailor their communications, divide their email lists into segments, forecast consumer behaviour, automate content creation, and optimise send timings and frequency using AI. Higher open and click-through rates, more conversions, better analytics, and better spam identification are all possible outcomes of these capabilities.
These benefits aid companies in developing more successful email marketing strategies, increasing ROI. Additionally, by automating some steps in the email marketing process, AI may save time and money while freeing up firms to concentrate on other areas of their operations. However, it’s crucial to remember that artificial intelligence (AI) is not a magic fix but a potent instrument that should be used with human expertise in an all-encompassing email marketing approach.
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