Like many other shoppers, I never want to miss out on a good deal. But whenever I impulsively buy something during a sale, I find myself questioning: Was that actually a good discount? What if there’s a better one out there? Do I even really want this?

Buyer’s remorse is real and not an easy feeling to shake. And it happens to plenty of shoppers. To better understand this phenomenon, we recently conducted a survey of over 1,000 Americans ages 18 and up, asking them about their shopping habits and experiences with buyer’s remorse.

Nine out of ten say they experience buyer’s remorse at least some of the time from impulse purchases, and 42% say they’ve bought something because it was on sale, then later regretted it. And while there are many different reasons people feel buyer’s remorse — ranging from guilt over buying gifts for themselves (48%) to impulsivity (42%) — one thing’s for certain: it’s not a good feeling.

So if you’re prone to experiencing buyer’s remorse, take the time to research your options and find out what else is out there. Let’s look at four Google shopping tools that can help you say goodbye to buyer’s remorse.

1. Compare prices

Fifty-three percent of shoppers say being able to compare prices from retailers and brands would help prevent buyer’s remorse. The next time you get the impulse to buy something, shoppers in the U.S., India and Japan can find the product on Google and tap its image to compare prices from different stores. You might find it’s available somewhere else for a lower price.

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