Keeping players returning to your game is just as critical for game growth as new user acquisition. That’s why we’ve made updates to App campaigns for engagement (ACe) to help you reengage lapsed players easily. For example, Automated ACe setup, currently in beta, can help to suggest campaign inputs such as audiences, assets, bidding events or deep links. Additionally, advertisers using the Google Analytics for Firebase SDK can access automatically suggested audiences, such as lapsed players and purchasers. New suggested audiences from Google Analytics for Firebase will be in beta in the next few months.

Other new features that drive engagement and performance include:

  • Google Play auto-install: Improve install conversion rates on App campaigns for pre-registration by enabling automatic game downloads at launch when a user pre-registers.
  • Gaming feeds (beta): Increase player engagement with an image feed ad format using a business data feed.
  • Reach uninstalled users (beta coming soon): Bring back valuable players who have uninstalled your game with expanded audience reach in ACe.

We’re excited to bring you new ways to help you monetize your game, and find and keep valuable players for long-term success. Check out our full Ads keynote to hear more about how these solutions can help you drive new growth for your games business.

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