When preparing to invest in web development services, you’ll need to consider which programming languages you want to incorporate into your project. There are many to choose from, but not all are equal regarding their versatility, performance, and security.
One such language is PHP (formerly Personal Home Page Tools, now an initialism for PHP: Hypertext Preprocessor). This general-purpose scripting language is ideal for developing web applications as developers can seamlessly embed it into HTML, the markup language used to structure the front end of web pages.
It’s also a popular choice for developers for its open-source nature, platform independence and flexibility, and powerful libraries. However, despite the clear advantages of custom PHP application development, incorporating this complex language into your project requires finesse and expertise. To leverage this powerful language in your application, you must partner with an agency experienced in PHP.
The right custom PHP development company will be able to provide you with a robust website that drives high user engagement and perfectly aligns with the exact requirements of your business.
Join us as we examine the benefits of custom PHP development services. We also provide guidance that will help you hire PHP developers that can drive actual value for your company.
What Is Custom Web Development?
While many agencies rely on generic templates to create websites, custom web development leverages the skill of talented developers to create a unique, personalized site or app for your organization.
Remember, your website is competing with countless others like it on the internet. And while there are many ways to differentiate your brand and site, investing in custom web development is one of the most effective approaches.
Rather than getting a site that looks just like your competitors, you can retain the services of custom services to get a site built for your exact requirements.
These custom sites can improve your branding by implementing it more creatively than a template allows, reinforcing your company’s brand image and leaving a lasting impression on your target audience. They also benefit the user experience because you’re not limited to the basic functionalities of a template — custom web development can create a more dynamic experience that better suits your users, from the menus to the style to the interactivity.
The bottom line is that custom web development teams have the freedom to think outside the box, implement significant changes and custom workflows, and create a one-of-a-kind website. Modern consumers want dynamic, intuitive online experiences, not another run-of-the-mill interaction with a brand’s website. And opting for a custom site that incorporates one of the most versatile server-side programming languages is an excellent way of providing your customers with the brand interactions they seek.
What Are the Benefits of PHP in Web Development?
While more developers are increasingly turning to frameworks that leverage other technologies, PHP has clear benefits that make it distinct from other languages. Some of the most notable benefits of custom PHP development are as follows:
Custom PHP development provides brands with the versatility they need to thrive within their respective industry.
PHP can also seamlessly connect with various databases, including Oracle, SQLServer, SQLite, DB2, and MySQL. Of these, MySQL is particularly appealing for businesses operating in the e-commerce space.
Finally, custom PHP development is also versatile in design and development approaches, allowing developers to tailor the user experience and interface to the brand’s needs. You can use PHP for static and dynamic pages, consistently yielding visually pleasing, user-friendly, and frictionless websites. Ultimately, these attributes promote brand loyalty and enable businesses to forge meaningful connections with their target audiences.
Using a flexible language like PHP as the foundation for your custom website better positions your business to tackle the challenges of tomorrow. After all, your business needs will evolve, and you may not know what they’ll be a few years later. Fortunately, custom PHP development results in a website that can be adapted as your company evolves. A more rigid programming language may require a massive site overhaul in a few short years.
In the era of data leaks and privacy concerns, cybersecurity must always be at the forefront of your mind when choosing a development partner or planning the creation of a digital asset. Cybercrime has become commonplace in our digitized society. If you run the risk of building a site with flimsy security, you violate the trust of your users and open the door for bad actors to wreak havoc on your infrastructure and data.
However, many hackers focus on easy-to-perpetrate assets like generic websites and antiquated applications. These digital assets are easy targets that cybercriminals can compromise without too much effort.
On the other hand, custom PHP development services yield websites that are more secure and less exposed to the dangers of cybercrime. Of course, custom development alone will not fully insulate your business from cybercrime, but it will significantly decrease your vulnerability. When you pair custom PHP development with modern antivirus software, robust firewalls, and a cohesive cybersecurity strategy, you can keep your data and client data out of the hands of hackers.
PHP promotes enhanced cybersecurity in other ways as well. For instance, backing up sites that use the PHP programming language is relatively easy. Creating comprehensive backups will ensure that your business is prepared if your primary site or data is compromised. You can also use PHP to securely connect to databases, keeping your data secure whenever you need to retrieve it.
Custom PHP development does much more than enhance the user experience. Making PHP a core component of your custom website or application can promote business continuity and safeguard your customers’ confidential data.
However, it’s important to note that because the barrier to entry for PHP is somewhat low, it’s crucial to work with an established agency of seasoned developers who can ensure that your website is secure from end to end.
PHP is a popular choice among web developers. Due to its prevalence, the internet is replete with resources and support that you and your development team can tap into while creating your custom application. In addition, PHP is supported by stringent coding standards, which ensure consistent application and usage when building custom projects.
As mentioned, PHP is supported by any device and all central web servers and can run on any web browser. As a result, your website will be highly accessible to your target audience, regardless of how they access your digital content.
This broad support also makes it easier to maximize the lifecycle of your digital asset. PHP coding structure is straightforward to understand and commonly used amongst custom developers. As such, a skilled development team will be able to easily maintain, update, and modernize your custom asset so that you can derive an optimal return on investment.
Conversely, if you chose a lesser-known or more complex coding language for your project, making updates or maintaining your asset can quickly become cost prohibitive.
No one likes an unresponsive website, especially your customers. If your website is glitchy, slow, unresponsive, or tedious, you will experience a high bounce rate and struggle to convert leads to sales.
Custom PHP development can boost profitability and keep your bounce rate in check by providing a responsive, user-friendly website that facilitates fast loading, even during peak usage hours.
PHP promotes good website performance in other ways as well. For instance, the coding language is frequently updated to address deficiencies, improve performance, and remain competitive with other languages. It also has a memory manager (Zend Memory Manager) that facilitates faster speeds.
Finally, a custom PHP development project will include precisely the features and functions you need while omitting unnecessary functionalities. On the other hand, a generic solution built using a generic template will consist of many bloated functions that deliver no value for your business. This bloat can slow down site performance and negatively impact the user experience.
How Much Does PHP Development Cost?
The price for your custom PHP development services will depend entirely on the scope and requirements of your project. Creating an entire website that contains dozens of pages will be far more costly than building a simple site with only a few pages of content. As such, PHP development services can range from a few hundred dollars to upwards of a thousand dollars per page.
As you can tell, custom PHP development is more expensive than development that is performed using a generic template. However, it also yields a far more versatile, user-friendly, and dynamic website.
While the initial cost of your PHP application will be higher, this investment will pay dividends by providing a unique, captivating user experience that strengthens your brand’s competitive positioning. Opting for custom development is particularly advantageous if you’re attempting to differentiate yourself in a saturated market, as your customized site will stand out from the generic alternatives.
When weighing the costs associated with custom PHP development services, you must also consider ongoing maintenance expenses. All digital assets, including custom PHP sites, must be maintained to preserve performance and security. Fortunately, a reputable custom PHP development company will provide transparent information regarding its pricing model and maintenance costs. This transparency will help you make an informed decision when choosing a development approach for your business.
Choosing a Custom PHP Development Company
Custom PHP development offers numerous benefits over template-based alternatives, ensuring a custom website that perfectly aligns with the needs of your business.
However, if you want to tap into the benefits of custom development, you must choose the right team for the job. Building custom sites using PHP requires skill, relevant experience, and finesse. Not all PHP developers will have the talent to deliver a custom project.
To leverage custom PHP development services to deliver measurable results for your company, you need to partner with an experienced agency like Oyova. At Oyova, we have accumulated an abundance of experience working on a variety of PHP projects. Therefore, we have the skill, expertise, and depth of knowledge necessary to provide you with a dynamic website that meets your needs and delivery timetable.
Oyova’s team can solve unique software challenges and provide stable, efficient, high-performance solutions. To learn more about our custom PHP development services and other ways we can support your business, schedule a consultation with Oyova today.