In a typical month, Google sends hundreds of millions of website visits and phone calls to hotels around the world. That’s because travelers often come to Google to research and decide where they want to stay.

As a hotelier, you have an opportunity to ensure that potential customers on Google see you in the best light which will, in turn, help grow your business and get you free direct bookings. Here are 3 steps to help you optimize your presence on Google through the holiday season, and beyond.

Source link