Here are 8 marketing strategies that can be implemented to perfection:
1. Content Marketing
Content marketing is a strategy that focuses on creating and sharing valuable, relevant and consistent content to attract and retain a segmented target audience and ultimately drive profitable marketing campaigns. Content marketing can take many forms, such as blog posts, infographics, videos, and social media posts. It can help to build trust amongst your target audience and establish the brand and it’s leaders as industry experts.
A great example of a brand that has successfully implemented content marketing is Coca-Cola. The beverage giant has been consistently creating valuable and relevant content for over a century, with a focus on storytelling and building emotional connections with its audience.
One of their most successful campaigns was the “Share a Coke” campaign, which encouraged customers to buy Coke products with their friends’ names on them and share pictures on social media. The campaign not only boosted sales, but also created a sense of community and connection among Coke drinkers.
Another example is Coca-Cola’s “Taste the Feeling” campaign, which was a global campaign that emphasized the joy and happiness associated with drinking Coke. The campaign included a series of ads, social media posts, and even a song that celebrated the simple pleasures of life and helped to further establish Coca-Cola as a brand that evokes positive emotions.
Coca-Cola’s content marketing strategies have helped to establish the brand as an industry thought leader, build trust and loyalty with its customers, and drive profitable customer action. By consistently delivering valuable, relevant, and consistent content, Coca-Cola has created a strong and lasting connection with its audience.
2. Search Engine Optimization (SEO)
SEO is the process of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. This can help to increase the visibility and credibility of the business and drive organic traffic to its website. A well-executed SEO strategy involves keyword research, on-page optimisation, link building and regular content creation.
A great example of a brand that used SEO to gain incredible results is Zillow, the leading real estate and rental marketplace. Zillow’s SEO strategy focuses on providing high-quality, relevant content that provides value to its users and helps them find the information they are looking for quickly and easily.
One of the key factors that has contributed to Zillow’s success with SEO is its use of long-tail keywords. Zillow has optimized its website for specific, niche search terms related to real estate, such as “best neighborhoods in [city name]” or “average home price in [zip code].” This has helped the company to rank highly for these terms, drawing in a large volume of targeted traffic.
In addition, Zillow has also made use of local SEO tactics, such as creating city-specific pages with localized content, to improve its visibility in search results for relevant local searches. The company has also consistently produced high-quality blog content, which not only helps to drive traffic but also provides value to its users by answering common real estate-related questions.
As a result of these efforts, Zillow has seen tremendous success with its SEO strategy. The company’s website attracts millions of monthly visitors and is one of the most authoritative sources of real estate information on the web. Its success with SEO has helped Zillow establish itself as the leading player in its industry, and has driven significant growth for the company.
3. Pay-Per-Click (PPC) Advertising
PPC advertising is a paid marketing strategy that involves placing ads on search engines, social media platforms. It can also include other websites and payments for each time someone clicks on the ad. This can be an effective way to reach a large and targeted audience quickly and drive traffic and conversions. A well-executed PPC strategy involves careful planning, ad creation, targeting and ongoing optimisation.
An example of a brand that used PPC (Pay-Per-Click) advertising very successfully is Amazon. Amazon’s PPC strategy focuses on using highly targeted, data-driven advertising to reach potential customers at the moment they are most likely to make a purchase. The company uses a combination of search and display advertising, utilizing keywords related to the products it sells and targeting users who have shown an interest in similar products.
The result of this highly targeted approach is a high conversion rate, with many users clicking on Amazon’s ads and making a purchase soon thereafter. Amazon’s PPC strategy has helped the company drive significant revenue and establish itself as the dominant player in the e-commerce space.
4. Email Marketing
Email marketing is a strategy that involves sending emails to a defined list of subscribers to promote products or services, build relationships, and drive engagement. Email marketing can be highly effective, particularly when targeted and personalised, and can help to increase conversions, customer loyalty, and brand awareness.
An example of a brand that uses email marketing successfully is Warby Parker, the online eyewear retailer. Warby Parker’s email marketing strategy is centered around building personal relationships with its customers through highly targeted, personalised messaging.
The company uses data such as purchase history and browsing behavior to create customised email campaigns that offer relevant product recommendations and personalised style advice. Warby Parker’s emails are also designed to be visually appealing, with eye-catching graphics and a clean, modern aesthetic.
The success of Warby Parker’s email marketing strategy is demonstrated by the company’s high open and click-through rates, as well as its strong customer engagement. Warby Parker’s email campaigns have helped the company build a loyal customer base and drive significant revenue growth. By delivering valuable, relevant content to its customers, Warby Parker has established itself as a trusted and authoritative source for all things eyewear.
5. Social Media Marketing
Social media marketing is a strategy that involves creating and sharing content on social media platforms to engage with customers, build relationships, and drive conversions. This can include a combination of organic and paid marketing tactics, such as posting updates, running social media ads, and engaging with followers. A well-executed social media marketing strategy should align with the business’s overall marketing goals and be tailored to the specific social media platforms used.
An example of a company that uses social media successfully is Nike. Nike’s social media strategy is centered around showcasing its products and athletes, as well as promoting a healthy, active lifestyle. The company uses a combination of paid and organic social media advertising to reach a large, engaged audience on platforms such as Instagram, Twitter, and Facebook.
Nike’s social media campaigns often feature its products in action, being worn and used by top athletes in various sports. The company also regularly runs contests and promotions, encouraging users to engage with its brand and share their own athletic experiences.
As a result of its effective social media strategy, Nike has built a large, dedicated following on social media. The company’s social media channels drive significant traffic and revenue, and have helped Nike establish itself as a leading brand in the athletic wear industry.
6. Influencer Marketing
Influencer marketing is a strategy that involves partnering with individuals who have a large following on social media to promote products or services. This can be a highly effective way to reach a large and engaged audience, build brand awareness, and drive conversions. A well-executed influencer marketing strategy involves identifying the right influencers, developing a clear strategy, and monitoring and measuring the results.
An example of a company that uses influencer marketing successfully is the skincare brand Glossier. Glossier has built a loyal following by partnering with influencers on social media, who promote the brand’s products to their followers.
The company carefully selects influencers who align with its brand values and target audience, and often works with them to create original content that showcases the benefits of its products. Glossier’s influencer marketing campaigns have helped the brand build a strong online presence, generate buzz, and reach a large, engaged audience.
The results of Glossier’s influencer marketing strategy are clear, with the brand experiencing rapid growth and a large, dedicated following. By partnering with influential individuals on social media, Glossier has been able to build trust and credibility with its target audience, and establish itself as a leading player in the skincare industry.
7. Referral Marketing
Referral marketing is a strategy that involves encouraging customers to refer their friends, family, and colleagues to a business in exchange for a reward or incentive. This can be an effective way to increase brand awareness, drive new business, and increase customer loyalty. A well-executed referral marketing strategy involves creating a clear incentive structure, promoting the referral program, and tracking and measuring the results.
An example of a company that uses referral marketing successfully is Dropbox. Dropbox’s referral marketing strategy involves offering its users incentives for referring new users to the platform. For example, when a user refers a new user, both the referrer and the new user receive additional storage space on the platform.
This strategy has been incredibly successful for Dropbox, with the company reporting that 35% of its new users come from referral marketing. By incentivizing its existing users to refer their friends and colleagues, Dropbox has been able to tap into the power of word-of-mouth marketing and build a large, engaged user base.
Dropbox’s referral marketing strategy has helped the company establish itself as a leading player in the cloud storage space, and has been a key driver of its growth and success. By leveraging the power of referral marketing, Dropbox has been able to build a strong, loyal community of users who are invested in its success.
8. Event Marketing
Event marketing is a strategy that involves hosting or participating in events, such as trade shows, conferences, or sponsored events, to promote products or services, build relationships, and drive conversions. This can be a highly effective way to reach a large and targeted audience, build brand awareness and drive sales. A well-executed event marketing strategy involves careful planning, execution and follow-up.
Businesses use event marketing to launch new products and services, educate target audiences, leverage large segments of the market in one place and do demonstrations.
An example of a company that used event marketing to double sales is the fashion brand Rebecca Minkoff. In 2013, the company hosted a customer event in its New York City store, inviting customers to shop the latest collections, enjoy music, drinks, and food, and participate in interactive experiences like manicures and product customization.
The event was a huge success, with the company reporting that sales in its New York store doubled during the event. Rebecca Minkoff’s event marketing campaign was able to drive sales by creating a memorable and engaging experience for customers, and building a strong connection between the brand and its customers.
Since the success of its first event, Rebecca Minkoff has continued to use event marketing as a key part of its sales and marketing strategy. By creating engaging and interactive experiences for customers, the company has been able to build a strong relationship with its target audience and drive significant sales growth.